DESIGN & ART DIRECTIONABOUT / CONTACT
Nourish Leadership
Food is Our Medicine
Graphic Design
COMPLETED AT RALLYRALLY DESIGN, Food is Our Medicine is a learning series that promotes Indigenous foodways and practices in healthcare organizations to foster equity and sustainability. This awareness campaign accompanied the launch of the learning series, aiming to introduce health care professional leaders to Indigenous foodways and their connections to reconciliation, healing, and health care, and encourage individuals to sign up to complete the learning journey.
The creative process was centered around guidance from Indigenous advisors and deep collaboration with Indigenous designers/artists, including illustrator and designer Mariah Meawasige and beadwork artist Brittnay Gauthier.
The campaign launched online via web and social media, as well as a print poster campaign.
CREATIVE DIRECTORS: Jay Wall and Kaila Jacques
ILLUSTRATOR: Mariah Meawasige
BEADWORK ARTIST: Brittnay Gauthier
AWARDS: Winner, RGD Social Good Design Awards 2022 [Health, Well-being & Safety]
Visual Elements