DESIGN & ART DIRECTIONABOUT / CONTACT




THE BAY

Master Brand Photography
Art Direction


AFTER A SIGNIFICANT REBRAND IN 2021, The Bay moved towards an updated set of cohesive photography guidelines for clean and simple always-on photography. These guidelines included a variety of white and off-white backgrounds and warm lighting, with freedom to play with directional light, shadows, model direction, and prop styling. Working with a talented set of rotating crews, we ensured consistency to remain on-brand while bringing a fresh creative perspective to each photo shoot.CREATIVE DIRECTOR: Jody Sugrue
SENIOR ART DIRECTOR: Maria Rosales
PHOTOGRAPHERS: Wade Hudson, Mark Schultz, and Anna Galati
PROP STYLISTS: Dee Connolly and Jeanie Lee
STYLIST: Kat Flanagan
HAIR AND MAKEUP: Veronica Chu
RETOUCHER: Robin Geven
PRODUCERS: Sheila McElrea and Ashley Chu

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