THE BAY
The Blanket Fund
Art Direction
Design
IN 2022, The Bay announced that moving forward all net proceeds of sales of their iconic Point Blanket would be donated to Canadian Indigenous causes through the Downie & Wenjack Fund. An awareness campaign including updated blanket photography rolled out across email, social, and in-store.
CREATIVE DIRECTOR: Jeremy Grice
PHOTOGRAPHER: Anna Galati
PROP STYLIST: Dee Connolly
RETOUCHER: Robin Geven
PRODUCER: Sheila McElrea